A fashion-forward advertorial crafted for Maison Maire, a second-hand luxury label with an editorial sensibility. PDT Studio led the creative direction from end to end—shaping concept, styling, casting, photography, video, and narrative into a coherent visual system. The piece merges sculptural fashion portraiture with a cinematic stillness, unfolding in a shadowed atmosphere punctuated by handwritten annotation inspired by eclipse science. These quiet interventions hint at themes of identity, measurement, and erasure—mirroring both the wearer’s psychology and the brand’s ethos. More than a campaign, it’s a soft archive of disappearance, designed to linger across platforms without compromising emotional tone. It’s a clear example of how PDT reframes client work into authored storytelling: visually elevated, emotionally precise, and strategically built for resonance.