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Producing stills or videos for clients is expected in this industry. Why not create the product as well? We take pride in investing our energy in tackling new horizons and giving our team the creative freedom they crave. This project is a prime example of our creative independence. We wanted to create clothes for our quirky audience and set the product's tone and visual campaign. Not only are crop tops inspired by 90s American gangster rap culture, but they also serve as a fashion beacon for those who crave individuality.
Visual identity for Reel Collective, a community striving to explore queer topics and marginalized groups through film. Branding included logo design, merchandise concepts and a responsive web design. The idea behind Reel Collective is to provide a space where people can share and experience films that focus on either marginalized or minority based themes, specifically queer identities, topics and directors. This collective believes that film is a great tool to connect people and spark conversation in a safe space that surrounds peripheral topics. It’s an art form that can allow us to engage in experiences that we ourselves may not normally be privy to or understand fully and it can help us to better understand others and the world around us in a different context.
