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Producing stills or videos for clients is expected in this industry. Why not create the product as well? We take pride in investing our energy in tackling new horizons and giving our team the creative freedom they crave. This project is a prime example of our creative independence. We wanted to create clothes for our quirky audience and set the product's tone and visual campaign. Not only are crop tops inspired by 90s American gangster rap culture, but they also serve as a fashion beacon for those who crave individuality.
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
