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FidoXPride
FidoXPride
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
What did we work on?
Film Directing, Photography & Post-Production
Our team - consisting of Jean Malek, Simon Corriveau, Melanie Lapointe, Derek Brandscomb and Alt - made this project possible through their exceptional work.
This lighthearted commissioned project presents characters that remind us of various movie characters from the 80s and 90s culture. They're cheeky, witty, and provocative - three words to define this bold campaign for Vintage Frames. This project provides a perfect example of how a campaign can be memorable, targeting the right audiences and executing a simple idea in the right way. This creative yet straightforward concept enabled our team to produce four prints and four 15-second videos in less than a day.
