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FidoXPride
FidoXPride
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
What did we work on?
Film Directing, Photography & Post-Production
Our team - consisting of Jean Malek, Simon Corriveau, Melanie Lapointe, Derek Brandscomb and Alt - made this project possible through their exceptional work.
The PDT Secrecy Study Report Vol.1 is an amalgamation of dystopian conceptual art, fashion, satirical storytelling, and staged photographs. The theme of secrecy pervades our art book. This subject is accentuated with the inclusion of a poster depicting our fictional TS-05 device – a machine that listens to and exposes the secrets of those who use it. Our museum-quality art book is one of a kind. There are only 200 available, each authenticated with a stamp of the edition number. Each page is expertly crafted – from material to subject matter. Satirical art storytelling, eccentric characters, contemporary and dystopian art from acclaimed artists fill the 148-page folio.
