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FidoXPride
FidoXPride
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
What did we work on?
Film Directing, Photography & Post-Production
Our team - consisting of Jean Malek, Simon Corriveau, Melanie Lapointe, Derek Brandscomb and Alt - made this project possible through their exceptional work.
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.