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The Jaded Generation
The Jaded Generation
There were a handful of creative minds behind this high-end-looking production. PDTSTUDIO offers a ton of services, including creating editorial quality content. This project perfectly balances elegance and grittiness while showcasing natural beauty. A European-inspired image treatment: retouching is used minimally, preserving the organic look and unprocessed feel this editorial offers. This series's contrasting use of creative typography and photography is almost poetic. You are carefully guided through this story, with a sense of mystery that accompanies it.
This project was made possible thanks to the talent and collaboration of Jean Malek, Michael Goyette, Folio Montreal, Deidre Driscoll, Jade Cholette, and Roland Cody Larocque.
The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
