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The Jaded Generation
The Jaded Generation
There were a handful of creative minds behind this high-end-looking production. PDTSTUDIO offers a ton of services, including creating editorial quality content. This project perfectly balances elegance and grittiness while showcasing natural beauty. A European-inspired image treatment: retouching is used minimally, preserving the organic look and unprocessed feel this editorial offers. This series's contrasting use of creative typography and photography is almost poetic. You are carefully guided through this story, with a sense of mystery that accompanies it.
This project was made possible thanks to the talent and collaboration of Jean Malek, Michael Goyette, Folio Montreal, Deidre Driscoll, Jade Cholette, and Roland Cody Larocque.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
