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The World's Deadliest Flora
The World's Deadliest Flora
Our studio collaborated with WWF Canada on their innovative "Deadly Flora" campaign, aimed at shedding light on the harmful effects of plastic plants on the environment. In partnership with TAXI Montreal, we produced captivating still life photography, videos, and original music for the campaign. The "Deadly Flora Exhibit" was displayed in a botanical garden, where visitors were presented with herbariums showcasing the toxicity of plastic plants. We were thrilled to support such an important cause and contribute to raising awareness about the global plastic crisis. Our team utilized our artistic vision and creative skills to create content that aligned with the campaign's message and effectively communicated its urgency.
What did we work on?
Photo & Video Production, Post-Production, Original Music
This project was brought to life by the talented team at PDTSTUDIO, including Jean Malek, Natacha Nicol, Roland Cody Larocque, Frédéric Bédard, Arthur Gaumont, and Simon Lavoie. With the visionary concept of Taxi Montreal, we worked closely to create this remarkable achievement.
The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
