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The World's Deadliest Flora
The World's Deadliest Flora
Our studio collaborated with WWF Canada on their innovative "Deadly Flora" campaign, aimed at shedding light on the harmful effects of plastic plants on the environment. In partnership with TAXI Montreal, we produced captivating still life photography, videos, and original music for the campaign. The "Deadly Flora Exhibit" was displayed in a botanical garden, where visitors were presented with herbariums showcasing the toxicity of plastic plants. We were thrilled to support such an important cause and contribute to raising awareness about the global plastic crisis. Our team utilized our artistic vision and creative skills to create content that aligned with the campaign's message and effectively communicated its urgency.
What did we work on?
Photo & Video Production, Post-Production, Original Music
This project was brought to life by the talented team at PDTSTUDIO, including Jean Malek, Natacha Nicol, Roland Cody Larocque, Frédéric Bédard, Arthur Gaumont, and Simon Lavoie. With the visionary concept of Taxi Montreal, we worked closely to create this remarkable achievement.
Our piece for Échelles Magazine's third edition explores the world of Coca-Cola and takes a unique perspective on the iconic brand. Rather than focusing solely on the dominant visual elements such as the label and logo, we shifted our attention to the brand's lesser-known elements such as its ingredients and less recognizable branding. By giving these elements equal importance, we sought to challenge traditional perceptions and evoke new levels of value and weight. Our project invites viewers to consider the power of perspective and whether an icon's reverence can persist when viewed from a different angle. Join us on this journey of exploration and discover new ways of seeing the world around us.
