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The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
Visual identity for Reel Collective, a community striving to explore queer topics and marginalized groups through film. Branding included logo design, merchandise concepts and a responsive web design. The idea behind Reel Collective is to provide a space where people can share and experience films that focus on either marginalized or minority based themes, specifically queer identities, topics and directors. This collective believes that film is a great tool to connect people and spark conversation in a safe space that surrounds peripheral topics. It’s an art form that can allow us to engage in experiences that we ourselves may not normally be privy to or understand fully and it can help us to better understand others and the world around us in a different context.
