
A cinematic and emotionally-charged visual system was developed to accompany Eli Rose’s album rollout across singles, video content, and social formats. Rather than a traditional campaign, the project was approached as a lightweight identity structure—adaptable, modular, and strategically minimal. The imagery shifts between tactile and constructed: serigraphy on textile, in-camera distortions, and glass effects coexist with post-integrated environments and compositing techniques. Each release holds its own chromatic and typographic logic while remaining anchored in a coherent visual tone. The result is a system that balances atmospheric intimacy with accessible clarity—built to serve both the emotional arc of the music and the real constraints of production.















Serigraphy backdrop and in-camera distortion effects evoke a tactile, introspective warmth.
Typographic and color alignment reinforcing the single’s visual tone.











Test print on translucent textile capturing soft, cloud-like colour diffusion.
Black and white screenprinting stencil on fabric, used in the layering process for textile-based visuals.







Test print on translucent textile capturing soft, cloud-like colour diffusion.
Black and white screenprinting stencil on fabric, used in the layering process for textile-based visuals.
Printed textile works drying in studio, revealing tonal depth and cloud-like textures from the Eli Rose visual palette.











Portrait composition integrating a digitally constructed background to support the emotional tone of the single.
Short-format video edit created from Je sais pas, the second single, used to support its release across social platforms.













