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Reel Collective
Reel Collective
Visual identity for Reel Collective, a community striving to explore queer topics and marginalized groups through film. Branding included logo design, merchandise concepts and a responsive web design. The idea behind Reel Collective is to provide a space where people can share and experience films that focus on either marginalized or minority based themes, specifically queer identities, topics and directors. This collective believes that film is a great tool to connect people and spark conversation in a safe space that surrounds peripheral topics. It’s an art form that can allow us to engage in experiences that we ourselves may not normally be privy to or understand fully and it can help us to better understand others and the world around us in a different context.
One of the earliest forms of colour production in cinema was produced by the technicolor 3-strip process 4. The camera contained colour filters, a split cube prism and three rolls of black and white film. Combined with the colour filter and prism, the three strips of film recorded green, red and blue light. It is for these reasons that these colours have been selected to make up the colour palette.
One of the earliest forms of colour production in cinema was produced by the technicolor 3-strip process 4. The camera contained colour filters, a split cube prism and three rolls of black and white film. Combined with the colour filter and prism, the three strips of film recorded green, red and blue light. It is for these reasons that these colours have been selected to make up the colour palette.
Our studio had the privilege of directing and photographing Fido mobile phone company's "We Are All Proud" campaign, which celebrates the 50-year anniversary of the Stonewall Inn uprising by featuring inspiring LGBTQ2S+ trailblazers Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander, and Tranna Wintour. This campaign highlights the values of courage, boldness, vulnerability, and authenticity that the LGBTQ2S+ community embodies, inspiring others to embrace these principles. We are honoured to have contributed to a campaign that champions inclusivity and acceptance, reminding us that we can all take pride in our differences.
