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This lighthearted commissioned project presents characters that remind us of various movie characters from the 80s and 90s culture. They're cheeky, witty, and provocative - three words to define this bold campaign for Vintage Frames. This project provides a perfect example of how a campaign can be memorable, targeting the right audiences and executing a simple idea in the right way. This creative yet straightforward concept enabled our team to produce four prints and four 15-second videos in less than a day.
The TS-05 campaign taps into the nostalgia of the 1980s and 1990s TV infomercials. Bill Bobson, a fictional character, announces the launch of a new product with a machine that allows its users to tell their darkest secrets. If you're lucky, you might get the "Secrecy Study Report," a collection of secrets from their current users. This campaign is exciting because it touches on privacy in this era of social media and finds its product in the form of a limited-edition art book featuring work from internationally acclaimed contemporary artists. This campaign has it all and was made possible by our fantastic team. It includes everything from concept development, character design, industrial design, copywriting, video production, CGI, and more.
