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This lighthearted commissioned project presents characters that remind us of various movie characters from the 80s and 90s culture. They're cheeky, witty, and provocative - three words to define this bold campaign for Vintage Frames. This project provides a perfect example of how a campaign can be memorable, targeting the right audiences and executing a simple idea in the right way. This creative yet straightforward concept enabled our team to produce four prints and four 15-second videos in less than a day.
Our team created a humorous commercial for Dr. Pepper featuring identical twins whose responses to an off-camera interviewer are nearly identical until one is presented with a can of Dr. Pepper, prompting a transformation that humorously plays on the brand's slogan, "Always one of a kind." The commercial pokes fun at the concept of individuality while highlighting the delicious taste of Dr. Pepper, resulting in a visually engaging and cohesive work that effectively incorporates the brand's message. We are proud to have created a memorable viewing experience that blends humor with a nod to the brand's slogan.
